A course designed to study the phases that take place between production and ultimate consumption. Emphasis is placed on the economic activity in the processof marketing. A study is made of the marketing institutions such as wholesalers, retailers, and middlemen.
Competencies:
- Demonstrate a basic understanding of the principles of marketing.
- Demonstrate an ability to apply marketing principles in a plan for a new product.
- Demonstrate an ability to use technology to develop and present a marketing plan.
- Demonstrate oral and written communication skills.
- Demonstrate the ability to integrate faith into issues that arise regarding marketing.